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It’s Official: Big Data is Big

July 5, 2013

Big data

Industry experts have been extolling the virtues of “big data” for some time now but it’s finally become a concept that the consumer can benefit from equally. Marketers and retailers have transformed business operations based entirely on the information gleaned from web analytics. That’s not news. But new innovation now lets the power of these capabilities work in your favor.

Decision-making no longer needs to be a difficult or stress-inducing task. With crowd-sourced data, algorithms can direct consumers towards the ideal products for their lifestyle. Whether that’s clothing, music, apps, or even lawn care, there is considerable variety in what big data can tell us. In fact, the information is endless. What can’t it tell us?

A recent article in Technorati discusses the benefits big data can offer travelers. Social media analytics help predict users’ travel preferences and offer improved search results for those researching trips. This adds an element of customization for the web user that previously didn’t exist during the search process. Leading hospitality brands and airlines are finally admitting that big data “can be used to focus around customer needs and preferences, not industry processes”.

The key is harnessing the data to provide information that is both useful and legible to those in the position to effect change. Luckily, there are emerging forms of technology that parse through the massive databases and spit out structured data that can lead to efficient and streamlined customer experiences.

It’s not just the travel industry that has realized the power of big data for improving customer service, organizations around the globe are utilizing new methods for boosting sales and retaining customers. Big data plays a big part in the equation.

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From → Big Data

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