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Decision Making – How We Can All Make Better Choices

July 5, 2013

cobrain decision

We are faced each day with dozens of decisions. Everything from the clothes we wear to the route we drive home from the office. We make small decisions like forgoing a cookie in favor of carrot sticks, and larger decisions like whether or not to stay at a job or leave to follow a new path.

What if you could make better decisions by sharing brainpower with others? Cobrain is about collective intelligence. It helps you leverage the minds of others to improve personal choices that result in the best outcome for you.

Many people believe that intuition helps guide their choices, but studies suggest that decisions are considerably better when specific, evidence-based strategies are employed. In fact, you’re likely to make an optimal decision when you pause, ignore snap judgments, and accept input from others.

That’s where big data comes in. Currently, there is an endless stream of information helping merchants target consumers. But what about what the consumer wants? Companies like Cobrain let the consumer take control of their environment and choose products and services they’ll love.

So, consumers should avoid quick decision making tactics that are vulnerable to the nudges of marketers and advertisers and instead, rely on what the data says will amount to the greatest amount of satisfaction in a choice. Of course, it’s at the individual’s discretion to act on a decision or not, but odds are, collective intelligence will consistently lead to the best outcome.

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